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It was a fitting choice, really, seeing how a few parallels could be drawn between PNE and the band. Following the release of their 1985 EP, Rain, big-time success was alluding Lowlife; same for Preston North End, which was relegated to England's Fourth Division following the 1984-85 season. Meanwhile, during that same time frame, a rival of sorts was tasting success. In the case of Lowlife, it was Cocteau Twins (they were Heggie's former band, after all), which released the critically acclaimed Treasure; for the Lilywhites, it was nearby Blackpool, which nabbed the runner-up spot in the Fourth Division, thus earning promotion.
(Okay, so maybe this little exercise was just an excuse to chat about sports. So sue me.)
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"Cowards Way" is a perfect example. It's moody, it's murky, it's a jittery treatise on sheer despair and the soul-tearing contemplation that precedes a suicide. "My life has got a hold of me and it will not release," Lorentson laments. "If only I could break away and lay myself to rest."
Heat it for yourself. Download: "Cowards Way" by Lowlife.